Advertising is crucial to the success of any business. Advertising is a marketing strategy that has been used for a long time. Recently, content and inbound marketing are being used a lot by companies that want to popularize their products. Entrepreneurs who make good use of these strategies benefit a lot from them.
Jose Borghi is the CEO of Mullen Lowe Brasil, which is an ad agency. The company was previously known as Borghi Lowe. Jose describes inbound marketing as a good way for companies to get clients. The company should introduce products to the market. This way, the clients will get familiar with the products. In content marketing, the company should have understood the market needs and come up with the relevant products.
After this, the company can start making profits from the sale of products. Marketing of either services or products in any company is very important. Companies should be ready to invest a lot of time and money in marketing and coming up with quality products and services. Successful marketing makes all the investments worthwhile. For every company, the first sales are the most important and also the most difficult.
The ad agency business is still very relevant. This is despite the current online advertising trends. The publicist at Mullen Lowe offers some tips on successful Brazilian advertising. The tips include;
- Be smart
When it comes to modern advertising, most companies have moved away from advertising on newspapers billboard and TV and are now advertising online. This way, many people will see the advert. Jose Borghi says that this should be used with other forms of advertising. It also would not hurt your business is someone first saw your product on a billboard and searched online for more information.
- Be useful
When marketing your products, you should ensure that you clearly explain how they can be of help to the consumer. It is not enough to come up with good products if customers do not find them relevant. Manufacturers should also know exactly who the target clients are. This way, the products will be made to satisfy their specific needs.
- Be present
It is easy to find information on all companies online. To make your company stand out, you need to be present. This can be done by participating in online forums and answering questions correctly and on time.
According to Jose Borghi, good marketing and advertising are indispensable tools when running any kind of business.