Eduardo Sirotsky Melzer AKA Duda Melzer is the chairman and president of Grupo RBS. He is also the chairman and the founder of e.Bricks digital. Eduardo Sirotsky Melzer graduated with a degree in business administration from PUC.RS, and he was able to get his MBA at Harvard in the United States. Eduardo Sirotsky Melzer began working in the United States, and he was a consultant at Booz Allen Hamilton. Duda Melzer later went on to work at Adelphi as a financial analyst, and he also became the general director of Box Top media.
Duda Melzer began working in his family business at Grupo RBS; his grandfather started the business, and his uncle was serving as president when he took over the role as president and chairman. In 2015 he was chosen to be on the list of Leaders at the Cambridge Institute for Family Enterprise. This is an institute that works with companies that have generations of their families within the company. Each year this Institute chooses 25 different individuals that are leaders in their family enterprise. This was a very honored position for Duda Melzer, and he continues to work in the family business to this day.
Currently Eduardo Sirotsky Melzer is a regular participant in very exclusive and important conferences such as Zeitgeist by Google in Sun Valley by Allen & Co. Harvard Professor John A. Davis was a great influence on Eduardo Sirotsky Melzer. He is is an expert when it comes to family Enterprises, and he is a very knowledgeable expert when it comes to that the area of family businesses. Eduardo Sirotsky Melzer has been able to implement many of the concepts that he learned from John A. Davis in his family business, and he is known as a very influential thinker in the Brazilian and American business world.