Billboard Magazine recently revealed their list of the music industry’s most powerful female executives. On that list, to no surprise, was Roc Nation’s COO Desiree “Des” Perez. Perez has long been a force to reckon with in the industry, running Roc Nation since its beginning in 2009. Des has always tried her best to keep her life out of the public eye but there may not be much she can do about that as her stock rises.
Perez is a native of New York City and has spent her entire life living and working there. She began her career in the entertainment industry as the manager of several high-end nightclubs in New York City. That is where she met Jay-Z and began managing his SC Enterprises in the late 1990s and early 2000s. When he started Roc Nation in 2009 he selected Perez as his COO, a testament to his trust in business acumen.
Des is Roc Nation’s most trusted and fierce negotiator and has helped negotiate several large deals for the company over the past decade. She even helped secure Roc Nation Sports client Robinson Cano to sign a 10-year, $250 million deal with Major League Baseball’s Seattle Mariners. She was also the producer for Jay-Z and Beyoncé’s On The Run Tour, for which she was nominated for a 2015 Primetime Emmy award.
Perez is currently getting ready to launch Jay-Z and Beyoncé’s On The Run 2 Tour that launches this spring. She is continually given more and more responsibility with the company as she remains one of the most powerful women in the music industry. As Ms. Perez runs the day-to-day operations of Roc Nation, her husband Juan works as the CEO. It is quite a family affair for the pair who consider Jay-Z and Beyoncé as family.
Desiree Perez info: www.instagram.com/des.perez/