Fabletics Captures the Online and Offline Crowds

The Fabletics stores are coming to a location near you. There is excitement in the air because of this. That is definitely the reason that Kate Hudson is so happy about this brand. She has managed to get a lot of buzz about this company because she has done what many other brands have not done. Hudson has created a brand that has a subscription service that saves people even more time.

 

The experience of shopping online is saving people time. There have been a lot of people that do not want to go to the mall or department stores so shopping online saves time. What Fabletics has done to make that even easier to give customers access to a subscription service option. They can still shop for clothes and buy things like normal online shopping customers, but the subscription service just makes things so much more convenient. It reminds customers that they can get shipments sent to their home, and they don’t have to do any searching for what they will add to their wardrobe for the upcoming months. Credit cards that are on file are charged, and new garments are sent according to the style profile options that were chosen. This is a huge time saver. That is what make Fabletics different from the rest.

 

There is a surge in growth, however, that is going to give Fabletics some common ground with other athletic clothing stores. This common ground is the brick and mortar stores. Kate Hudson, Don Ressler and Adam Goldenberg are co-founders of Fabletics, and they realize that this company is growing. They know that the Internet market has become saturated, and they feel the need to reach an audience offline. That is what is going to change the tide for this organization. There will be more than 100 stores opening, and this is all because there is a need to capture the attention of an audience offline.

 

The Internet has made it easy for customers to discover Fabletics, but the brick and mortar stores are going to connect with people that have not responded to Internet shopping yet. There are some people that just are not going to shop online. They would rather go into stores, and that is why Fabletics is coming into stores. This also gives them the ability to compete directly with a lot of other stores that sell athletic clothing.