Malcom CasSelle Keeps Fraud Out of Gaming

Malcolm CasSelle is the Chief Investment Officer of OPSkins, the biggest bitcoin merchant and the top seller of in-game virtual assets in the world. Malcolm CasSelle’s company created WAX, the Worldwide Asset eXchange, which is a peer to peer marketplace for their users to trade their virtual assets. It’s a decentralized network that allows the trading of these assets to go smoother and more securely. Malcolm CasSelle’s WAX system prevents fraud and fragmentation with a widget that implements blockchain technology. Users don’t even have to leave their game by instantly buy and sell goods.

The virtual asset market is fragmented, meaning there are several systems that aren’t integrated for various reasons like language, location, security, and payment processing. Malcolm CasSelle’s system looks to change that. One of the main focuses WAX has is stopping fraud, a problem the virtual asset world is full of. They are doing this through smart contracts that guarantee the delivery of the product upon delivery of funds. Since the system is decentralized, there aren’t third parties that need to get involved in the process.

Malcolm CasSelle has computer science degrees from both Stanford University and the Massachusetts Institute of Technology. He is the acting president of WAX alongside being the Chief Investment Officer of OPSkins. He has also been the President and Chief Technology Officer at tronc, the former Tribune Publishing and oversaw properties buying and selling digital assets. Prior to tronc, the acted as Senior Vice President and General Manager of Digital Media for SeaChange International when it purchased Timeline Labs, of which he was Chief Executive Officer.

Mark CasSelle’s social network for gamers, Xfire, had 22 million users. As his obligations grew, he kept the network going by handing the reins to some of the users of the site. He also founded the company PCCW, a Hong Kong-based telecom company that is valued at over $35 billion USD.




Lime Crime’s New Release Will Help Brunettes

For years, Doe Deere has made sure Lime Crime is catering to those who want to be different from the crowd. She eschews nudes and neutral tones. Instead, her brand likes to work with people who are bold and bright. She feels it is a big part of the industry so she does what she can to make things better for all the people who she works with. The brand likes bright colors and those who shop with the brand know they will be able to get the most from the bright colors they have to offer. There are many different things people can choose from. On top of it all, the brand is always cruelty-free. It is even vegan-friendly for those who want to wear fun makeup, but who don’t want to have to worry about compromising the morals they have based on the things they would typically use.

Out of all of this, Lime Crime has made headlines for the bright colors they have. While their makeup is all bright, Doe Deere wanted to do something that would be different for the people who were wanting something more. She knew it would be a great idea to make hair color. The dye can be used easily by anyone who wants to use it, but the colors only used to show up on blonde hair. This excluded a lot of people who were brunette which made things harder on them to get the best blue hair colors.

Now, though, Lime Crime is offering even more colors. Their new hair color line is just for people who are brunettes. The brand knows how important it is to cater to everyone, so this is just another step in that direction. The colors work best on dark hair instead of light. If people choose to use these colors they will have four different choices: pink, purple, green and blue. The brand is offering these to brunettes and it is the first time that hair color has been targeted specifically at people who have dark hair instead of people who have hair that is light.

Kate Hudson’s Fabletics Could Actually Catch Amazon

When you talk about any clothing retailer being able to compete with the Amazon giant, you really have to look at the numbers to understand the huge effort going on here. Amazon is not messing around in this market, in fact, they are pulling in 20 percent of all online apparel sales despite there being thousands competing for every dollar. Kate Hudson’s Fabletics is not afraid of the big bad wolf, they have been comfortably passing the competition and selling nearly $250 million in women’s active-wear and workout apparel over the last few years. These numbers have certainly gotten the attention of Amazon, something not many clothing retailers can claim.


When you talk to Hudson about how her athleisure brand has grown so popular in such little time, she talks about reverse showrooming and her membership package. These are not anything unique, in fact, these are sales techniques most companies are already using with limited success. So how does Kate Hudson’s Fabletics make them work to the tune of $250 million in sales? All you have to do is look at the sales process at the Fabletics stores in your local mall to get that answer. Here you will find women shopping the latest arrivals in workout apparel on their breaks, trying on everything in the store, getting their memberships, or taking the Fabletics Lifestyle Quiz.


Part of membership perks include those items you try on at the mall getting uploaded to your online profile. Since you know the apparel fits you perfectly at the mall, you can take your time online and stuff your shopping cart with just about anything you like. Unlike shopping at retailers like eBay or Amazon, you are not guessing about the sizes and waiting weeks for the clothing to arrive before you ship it back and try to get the right sizing. At Kate Hudson’s Fabletics, you know it already fits, you just shop the extensive online inventory and enjoy other perks.


When it comes to buying clothing online, may women buy on impulse. If you visit Amazon and you are not sure about the sizing, then you buy a single piece and you wait. When you have to return it, you really are taking away from that impulse, and it starts to feel more like a chore. That is not how things work at Fabletics. The real attraction here is knowing that when you do find the size that you like in the mall, you can rush to the online store and start filling up your e-commerce cart.


Part of the perks members of Hudson’s Fabletics receive include free shipping, a personal assistant’s help, and even discounted apparel pricing. Women are discovering that they can get the latest in stylish workout apparel delivered right to their door without having to worry about quality, sizing, or pricing. Amazon is going to discover that their membership plan of charging $79 just for discounted shipping doesn’t stack up to the way you are treated as a loyal customer at Kate Hudson’s Fabletics site.

How Susan McGalla Would Recommended Overcoming Obstacles

Susan McGalla is an entrepreneur and a successful business professional. She is someone that one can learn a lot from when it comes to making a lot of progress towards goals. In a world that is filled with a lot of different mentalities that are not profitable in the long run, Susan McGalla has shown herself to be more about playing the cards that she was dealt. Because she was so willing to work with her situation, she has gone very far. She has held a lot of positions in leadership which allowed her to experience a lot of the luxuries that success offers.


Susan has worked for many different companies. Among the companies that she worked for was American Eagle Outfitters. Given her ideas and a willingness to execute her ideas, she has brought forth a lot of expansion to the company. American Eagle Outfitters has opened a couple of new lines of clothing for more people to take advantage of the styles and the quality of products that the company offers. She has gone on to work for other companies and brought similar results. She now runs her own networking and marketing company called P3 while she also does marketing for the Pittsburgh Steelers.


Susan McGalla is also a speaker on business success. When she speaks, she is someone worth paying attention to because she makes sure that women get advice that is practical. She refrains from going into the woes of being a woman in the workforce. She instead goes into ways that women can protect themselves while asserting themselves. She is using her own life as an example for people to follow. One thing that she says is helpful is to actually think about everyone else as human beings as opposed to their gender. She also provides advice on how to come up with sound business plans.


Susan McGalla’s attitude and work ethic is what brought her very far. She has the right balance that helps people get up to the level that they desire. She is assertive without being overly aggressive. She is very respectful to people, including people who are working under her.


Fabletics Takes Workout Clothes Shopping To New Horizons

Fabletics is owned by the online retail giant, JustFab. This brand is fronted by Kate Hudson. Even though it has been around for just a few years, it is already being seen as a direct competitor to retail giants such as Amazon. There are many reasons behind this.


The main reason is that Fabletics is another name for good quality workout clothes. There have been no compromises here. Since this is being marketed as a high-end brand, hence quality is of paramount importance. These are expensive clothes but these are being labeled as value for money.


The brand is well aware that busy and well-to-do people opt for such workouts. Hence Fabletics is focused on that segment. Next, they are making use of reverse showroom technique that appears to be working out well for them. Typically customers visit a site or showroom first. If they like the stuff, they buy it. In case they like the deals and other offers, they decide to opt for membership in order to save money. This is the last stage.


In case of online shopping, customers are browsing a lot. But that does not mean that they will purchase too. Rather, they browse; select what they want, and then purchase online or offline depending on where they can find the stuff at the lowest price.


In case of Fabletics, they are focused on making the customer their members first. Hence once people visit their site, they need to go through a lifestyle quiz. The site tries to understand their preferences this way. In fact, even if a person visits their physical stores that exceed 17 in number today, their purchases will be updated on the site too. This way Fabletics is trying to know the customer’s preferences. After the survey has been done, that person receives a free gift from Fabletics based on their preferences.


The customer will try on the free gift and will be ready to take on the VIP membership in order to avail of the exciting offers and rebates. This way the customer becomes a member even before the browsing has started.


In order to enhance customer shopping experience, Fabletics will offer clothes based on the customer’s preferences. This is like providing personalized service to customers, both online and offline.


There is a monthly subscription fee to be paid for the VIP membership. But this is offset by the exciting rebates being offered. Also, any new trends entering the store get communicated to the customers soon enough. This way they are not losing out anything.


Still, this does not mean that customers have to buy something each month. In fact, they have the convenience of not paying monthly fee for those months in which they do not plan to buy anything. All that they have to do is to inform the site well in advance about their plans for the month.


This is a business strategy that is working out very well for Fabletics. They are now focused on opening out more physical stores throughout the country.

Fabletics — The Great Motivator!

One of the great motivators for going to the gym is appearance. One quick and easy way to instantly feel better about yourself, is to slip into brand-new gym clothes. Going to the gym every day in the same outfit can get boring and monotonous. Enter Fabletics! If you’re into looking your best while attempting to do your best at the gym, you’ve probably heard of the clothing company called Fabletics.


The way Fabletics works is that you become a regular or VIP member, then take a quick lifestyle survey explaining the types of clothing that you like to wear while working out and the types of work out that you participate in. Based on this information the company will offer you their hottest new looks that fit your profile. Part of the beauty of these clothes is that they modern and versatile, which means that they will easily take you from the gym back into everyday life. The stylish looks and modern color palettes of the clothing are likely to compliment any wardrobe, so mixing and matching is a breeze.


As a VIP member, you will be offered deep discounts on personalized outfit options. Then every month, you will receive new outfit ideas that are tailored to your personal preferences, your size and your athletic needs. Buy what you like or skip a month if you want. Remember to sign-on to the site between the first and the fifth of every month to either “Skip this month” or to place your order, or else your credit card will be charged. No real worries if that does happen though, as the credit will be applied to your account and can be used on future purchases. To sweeten the deal, VIP members also receive free shipping.


One of the major benefits of using this innovative company, is that takes some of the stress out of shopping for new clothes. By narrowing down your clothing options to those pieces that fit your lifestyle profile, your size and needs, you are able to quickly review the options and either purchase them or pass. Wouldn’t it be great to have a fun new workout outfit to look forward to every month?


The company was co-founded by Kate Hudson (yes, that Kate Hudson), who also models and endorses the products. On top of the celebrity recognition, Fabletics has received more than its fair share of

positive reviews from nationally known blogs such as the Krazy Coupon Lady, A Foodie Stays Fit and Trust Pilot.


Let’s face it, staying fit can be a big time commitment, but Fabletics allows you to shop for stylish clothing options without the stressful trip to the mall, or the time-consuming process of narrowing down the million online options to those products that will actually meet your needs and appeal to your sense of style.

Fabletics Captures the Online and Offline Crowds

The Fabletics stores are coming to a location near you. There is excitement in the air because of this. That is definitely the reason that Kate Hudson is so happy about this brand. She has managed to get a lot of buzz about this company because she has done what many other brands have not done. Hudson has created a brand that has a subscription service that saves people even more time.


The experience of shopping online is saving people time. There have been a lot of people that do not want to go to the mall or department stores so shopping online saves time. What Fabletics has done to make that even easier to give customers access to a subscription service option. They can still shop for clothes and buy things like normal online shopping customers, but the subscription service just makes things so much more convenient. It reminds customers that they can get shipments sent to their home, and they don’t have to do any searching for what they will add to their wardrobe for the upcoming months. Credit cards that are on file are charged, and new garments are sent according to the style profile options that were chosen. This is a huge time saver. That is what make Fabletics different from the rest.


There is a surge in growth, however, that is going to give Fabletics some common ground with other athletic clothing stores. This common ground is the brick and mortar stores. Kate Hudson, Don Ressler and Adam Goldenberg are co-founders of Fabletics, and they realize that this company is growing. They know that the Internet market has become saturated, and they feel the need to reach an audience offline. That is what is going to change the tide for this organization. There will be more than 100 stores opening, and this is all because there is a need to capture the attention of an audience offline.


The Internet has made it easy for customers to discover Fabletics, but the brick and mortar stores are going to connect with people that have not responded to Internet shopping yet. There are some people that just are not going to shop online. They would rather go into stores, and that is why Fabletics is coming into stores. This also gives them the ability to compete directly with a lot of other stores that sell athletic clothing.

Adam Goldenberg’s Influence In The Global Fashion Business

Adam Goldenberg is a successful businessman and the co-CEO of JustFab Inc. Following JustFab’s successful year, Built in LA recognized him as one of the three CEOs you ought to know. In 1999, he sold Gamer’s Alliance to Intermix Media. At the time, the gaming network was two years old. In 2006, Goldenberg established Intelligent Beauty, an internet-branding platform. Subsequently, he created JustFab, four years after founding Intelligent Beauty.

In a short time, JustFab has gained exceptional traction. In 2013, it raised $55 million to enhance its operation. Additionally, the company purchased ShoeDazzle, a shoe discovery service. Presently, its own program for celebrity stylist membership is used in over five countries. The company is also increasing its offerings with new undertakings like Fabletics, an athletic brand.

Speaking on what other entrepreneurs can learn from how he has run JustFab, Adam noted there is the need to understand the market. The company has also adapted well to its business. He went on to posit that they observe data and other crucial information on a daily basis. This strategy helps them to identify any deviations from the norms and undertake corrective actions in time.

Read more:
3 LA CEOs you need to know now: Adam Goldenberg, JustFab
TechStyle CEO Adam Goldenberg Talking Name Change on CNBC

Additionally, he asserted that he has been a firm believer of openness within his organization. By sharing numbers with his team, whether good or bad, it helps each one of them to understand the tactical changes that are required. While speaking about their hiring strategy, Adam Goldenberg contended that they focus on the candidate’s passion. This is in addition to focusing on what they sale rather than how to sell it. These factors have enhanced the company’s success in the competitive market.

In August 2014, JustFab raised $85 million in a funding round spearheaded by Passport Special Opportunity Fund. Existing investors like Matrix Partners and Shining Capital also participated in that round. This fund brought the company’s total funding to $ 300 million. It also turned the firm into a unicorn, which is a company that has a valuation of more than $ 1 billion. When asked how he feels to be part of the $1 billion club, Goldenberg noted that they never view themselves as a unicorn. Adam asserted that all the credit should go out to the team of hard working professionals that are committed to creating excellent brands. The team is also dedicated to making the company’s customers happy. Recently, JustFab rebranded to TechStyle Fashion Group. It aims to reinvent the fashion business industry by engaging each customer and delivering trendy outfits at an affordable price.

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Lazy Hacks You Need for Quality Lounging

If you have never been lazy, chances are that you are probably lying! Everybody’s favorite YouTube personality, Wengie, knows a thing or two about being lazy and she proudly admits it. Much like her other hacks that have made the lives of her three million followers easier, she has crafted some truly genius lazy person hacks as well. From an interesting way to eat microwave food to ensuring that you will never lose the remote again, Miss Wengie is one smart cookie and lazy person advocate.

Mug It Out

Sit down, coffee–this is a job for food! Lazy people understand just how taxing it is to actually make food, so they will avoid eating just so they will not have to invest the effort in preparing something. Microwave food is great and all, but that is not always on hand. However, people always have a few key ingredients at home, including beans, cheese, pizza sauce, and miscellaneous toppings such as peppers and onions.

Elevate Those Chips

Reaching your hand into a chip bag is fairly obnoxious. Aside from getting your hand covered in grease and seasonings, the effort in finding an actual chip and not just crumbs is too much. Fold the bottom of the bag inward and you will see your chips rising with ease.

Whatever, Remote

Watching television is a lazy person’s true love, but losing the remote is a daunting reality. Rather than searching high and low for it, use your smartphone in order to download a remote app. Never sacrifice quality lounging time searching for that pesky remote again.

Forget the Spoon

If you have ever gotten a yogurt or pudding and forgot the spoon, this hack is for you. Once the irritation subsides, realize that you already have a spoon.