Goettl Air Conditioning has been in business for a long time, seeing both ups and downs along the way. It appears, with Ken Goodrich’s help, that Goettl is slated to gain $20 million dollars a year under this new leadership. Goodrich started working with the company in 2014 with a goal of helping the business reach new heights. The new leader has fond memories of him and his father working on a product from the Goettl company.
It was Goodrich’s plan to reintroduce the company, as the image was suffering due to some issues it was dealing with. The company was a small entity until it had a spurt of growth that they were not anticipating. The head people in the business did not know how to handle the growth, causing disruptions that ultimately hurt the company.
Many of Goettl’s employees felt slighted while the business worked through the growth to the point that many of them left the business. It should be noted that Goettl has built itself up using only experienced professionals to deliver exceptional performance and care to each one of their customers.
Goodrich had a vision for the company and knew what to do to reconstruct the business so that it can better handle the growth it was having. The first thing that Goodrich did was replace some of the leadership with people he knew could get the job done. After that he began a plan of attack that would help the business rebuild its name and reputation amongst the community.
It seems that he was successful in creating an atmosphere that would allow this change, which really started by him changing the name of the company. It was originally named Goettl Good Guys Air Conditioning, and it was shortened to Goettl Air Conditioning. It was a simple change, but it exemplified what Goodrich ended up doing with the company; he weeded out what did not work and simplified the entire operation. It turned out that he was correct with his ideas as the company went from making $11 million to $20 million under his bold, new leadership as reported by PR Newswire.