Billboard Magazine recently revealed their list of the music industry’s most powerful female executives. On that list, to no surprise, was Roc Nation’s COO Desiree “Des” Perez. Perez has long been a force to reckon with in the industry, running Roc Nation since its beginning in 2009. Des has always tried her best to keep her life out of the public eye but there may not be much she can do about that as her stock rises.
Perez is a native of New York City and has spent her entire life living and working there. She began her career in the entertainment industry as the manager of several high-end nightclubs in New York City. That is where she met Jay-Z and began managing his SC Enterprises in the late 1990s and early 2000s. When he started Roc Nation in 2009 he selected Perez as his COO, a testament to his trust in business acumen.
Des is Roc Nation’s most trusted and fierce negotiator and has helped negotiate several large deals for the company over the past decade. She even helped secure Roc Nation Sports client Robinson Cano to sign a 10-year, $250 million deal with Major League Baseball’s Seattle Mariners. She was also the producer for Jay-Z and Beyoncé’s On The Run Tour, for which she was nominated for a 2015 Primetime Emmy award.
Perez is currently getting ready to launch Jay-Z and Beyoncé’s On The Run 2 Tour that launches this spring. She is continually given more and more responsibility with the company as she remains one of the most powerful women in the music industry. As Ms. Perez runs the day-to-day operations of Roc Nation, her husband Juan works as the CEO. It is quite a family affair for the pair who consider Jay-Z and Beyoncé as family.
Desiree Perez info: www.instagram.com/des.perez/
Brazil’s own Cassio Audi may presently be known as a college graduate, successful entrepreneur, respected financier and investment manager, but there is more to him than meets the eye. Indeed, in his younger days, Audi was something completely different.
While may have decades of experience dealing with money matters, Audi has lived an exciting past life. Decades ago, Cassie Audi was actually a renowned, professional musician. During the 1980s, Audi worked as a drummer and percussionist for the then-popular heavy metal band known as Viper.
He said goodbye to the South American-based band in 1989. Prior to his departure though he appeared on a pair of the act’s albums and even reportedly wrote one of the tunes for the band’s 1987 platter “Soldiers of Sunrise.” The album, re-released in 1992 and 1997, and his part in bringing heavy metal to Latin America in general, are why Audi remains known to fans of the genre today.
Cassio signed on with Viper while still a teenager. He was with the group for almost a decade until he felt he no longer had a purpose there. His term with Viper was a productive one as he is said to have played a significant role in the development of the act.
Audi plays on a number of their tracks including the demos. His final contribution was his work on their official debut disc, “Soldiers of Sunrise” which hit the record racks the year before he left. Like the rest of Viper, Audi was strongly influenced by numerous Brit heavy metal bands from the early 1980s such as Iron Maiden. In fact, the aforementioned Soldiers of Sunrise studio LP went on to become popular with both heavy metal fans and critics alike. To this day, it remains as Viper’s most popular releases ever.