The Australian luxury lingerie and sensuality store, Honey Birdette has never been afraid of becoming involved in political and social issues the brand believes are important to the world and their clients. 2017 has seen the activism of Honey Birdette reach new heights with the founder and Managing Director, Eloise Monaghan leading her employees and models on a campaign dedicated to the “#freethenipple” and marriage equality issues that have recently dominated the news media in Australia; marriage equality is the subject of a public plebiscite in Australia that has been seen as difficult to understand in a country where a reported 70 percent support marriage equality.
Honey Birdette’s team of employees, commonly referred to as “Honey’s” led a flash mob through Melbourne’s Central Business District in a bid to promote the ideals of marriage equality and a less conservative approach to nudity. In recent months the Honey Birdette store in Melbourne’s Rundle Mall was the subject of a controversy over a visible nipple in a promotional billboard. Politicians and members of Honey Birdette’s management team came out in support of the billboard as a sign of the progressive approach to life the grand represents.
Honey Birdette founder Eloise Monaghan has already gone on record to state her personal backing of marriage equality and the “#freethe nipple” campaign, which she believes was given a boost by the flash mob of lingerie clad models and employees making their way through the streets of Melbourne. Many of the customers of the brand showed their support with social media messages praising Honey Birdette for allowing their employees to express their support for issues affecting their own lives and ability to live in a free and open manner.