With use of applications, ranging from the alarm clock to dating people, in our daily routine, it is easily forgotten that these services need constant maintenance in order for it to work properly with each use. When it comes to digital up-keep, having the optimal amount of data storage is the best way to ensure that all data is pertinent and not slowing down the processes already in place. NuoDB is a database company that serves in compression that allows for more data to be stored within the memory parameter. NuoDB headquarters in Cambridge, Massachusetts, where they founded the patent for “elastically scalable database” that was authenticated on July 17, 2012. NuoDB, now armed with a $12 million capital gain, they are becoming pioneers in their niche industry of allowing apps to grow audiences and be able to provide the best experience of the app each and every time. NuoDB is the new protector in the cloud that is empowering our capabilities of living in the digital age, because the less space your apps and services use enables them to work consistently, as well as provide space for more apps. This small facet creates a huge impact into our lives.