Don Ressler & Adam Goldenberg have studied the market trends as well as people’s needs and preferences. This has led them to change how people view technology as well as fashion. The two did not have any background knowledge about fashion. What led them to the fashion world is their burning desire to succeed as well as prior information about what the customers required. They, thus, formed the Techstyle Fashion Group membership based clothing and beauty companies.
It is worth noting that Adam Goldenberg dived into the vast world of business when he was 15 years old. His first company was known as Gamers Alliance, an advertisement company solely meant for the gaming websites. In the year 1999, the company was purchased by Intermix Media. This saw Adam Goldenberg drop out of school so as to assume the position of a vice president in the strategic planning department at Intermix. He became the chief operating officer in the same company when he was only 20 years.
Don Ressler’s journey towards joining Intermix was similar to Goldenberg’s. Intermix purchased his fitnessheaven.com website in the year 2011. By that time, Don had been able to amass a lot of money from numerous online companies. This factor encouraged him to venture into the fashion world.
Don and Goldenberg became very good friends on the virtue that they were working together at Intermix. These two great men united to form Intelligent Beauty, which is an e-commerce, and subsequently other successful brands. This makes them think about a dynamic way of shopping online. The duo had ascertained that trendy and comfortable clothing was highly sought after by many people and that many customers found it hard acquiring personalized fashion.
Techstyle’s pioneer company was JustFab. JustFab provides customized athletic clothing as well as accessories on a monthly basis. In the year 2016, JustFab was rebranded to become Techstyle. The tech friendly name was coined from the fact that the two had a vast history in the field of digital commerce. Techstyle’s headquarters resembles the colorful, trendy and modern spaces found in numerous start-ups in Silicon Valley. The duo is greatly committed towards social responsibility. This aspect gives the company an upper hand. The company is committed towards giving back to the society. It takes part in many charity events. The future is bright for the two entrepreneurs and their potential to succeed is very high.