Whitney Wolfe can do no wrong when it comes to dating apps. She has been very successful with apps like Tinder (the app she co-founded) and Bumble (the app she started on her own), but she still wants more. Dating is one a small dimension of the entire Internet environment. There are a ton of people that are interested in what these companies are doing, but Whitney Wolfe proved that she wanted to conquer other areas like networking and friend finding. This is why she is expanding Bumble for a generation of job seekers and others that may just want to be friends with someone.
The dating aspect of Bumble is still there, but now she also has Bumble Bizz and Bumble BFF. She is expanding to cover so many other aspects of social media. Whitney Wolfe did not want to exclude herself from any areas of the social media atmosphere. What people would soon recognize is that Whitney Wolfe was looking for a dominant role in social media. She has edged into the social media world by getting into dating app community. When people saw this they would gravitate towards Bumble because it was different. This would be the 1st frontier of the Bumble invasion. As time progressed Whitney Wolfe saw other ways that she could connect with people that were interested in things like networking.
It just shows that Whitney Wolfe was totally aware of the things that were pushing social media. She knew that Facebook and LinkedIn were very popular websites. It only made sense that she would go after this crowd as well. SnapChat features would be added to Bumble apps to lure customers and create a sense of familiarity. Whitney Wolfe would also incorporate similar elements from Tinder to get customers to notice Bumble.
Learn more about Whitney Wolfe: http://time.com/3851583/bumble-whitney-wolfe/